Purple Cake Day was launched in 2011 by Emily Sanson-Rejouis, a Nelson woman who lost her family in the devastation of the Haiti earthquake in 2010. Emily has established Purple Cake Day as a fun day of action to celebrate our children, learn about children around the world and fundraise to help those less fortunate – particularly children with limited or no educational opportunities.
What’s happening locally?
From Saturday 25 February to Saturday 3 March
Purple Cake Day/Uniquely Nelson in the city
- Purple shop window competition. Prize for winning shop – judged by Red Gallery.
- Sale of cupcake brooches in selected retailers
- Purple Cake Day Kids for Kids Art displays in the CBD
Thursday 1 March – Purple Cake Day
- Nelson city businesses and community groups encouraged to wear something purple for the day, and hold gold coin cupcake morning teas as a fundraiser.
- Purple Cake Day cupcake stall in town supported by BNZ
- Purple Cake Day celebrated in schools across Nelson/Tasman Region
Other Special Events to Celebrate Purple Cake Day
Competition open now: Purple Cake Day children’s wearable art competition supported by Dame Suzie Moncrieff and WOW®. Entry forms online at www.purplecakeday.org Entries close 1 March. Winner announced at MAD show on 13 March.
Tuesday 13 March: The MAD show – Making a Difference through Music, Art and Drama. Theatre Royal 7.00 pm. Showcasing wearable art finalists from schools’ competition.
Thursday 15 March: MORE FM Purple Cake Day National Song Competition for school children. Entries close 15 March. Winners announced 16 April. Entry form online.
How Can Nelson City Retailers & Businesses Get Involved?
Purple Cake Day enjoyed fabulous support from the Nelson retail and business community last year and we hope that Nelson City businesses will make this year even bigger and better! Here are some ways to get involved:
- Display a Purple Cake Day poster ahead of the big day: choose from different versions – all credit to Daniel Allen Photography, Revell Design and Speedy Print.
- Support your staff to have some fun and wear something purple and/or hold a gold coin cupcake or purple morning tea on 1 March.
- Dress your shop window in purple for the week (25 Feb-3 March) and win prizes
- put one of our Dotty Donation Boxes on your counter.
- Nominate a purple item or items in your shop. If it sells on 1 March or that week, donate a part of the sale price to Purple Cake Day.
- If you sell food, sell purple food – cupcakes, cakes, biscuits – and donate part of the proceeds to Purple Cake Day projects.
Uniquely Nelson will support participating businesses through its advertising and promotional activities and drive customer involvement and donations. So if you would like to do one or more of these Purple Cake Day activities, please confirm your involvement by clicking on the attached link: Purple Cake Day Retail Involvement